Is Juju Watkins’ net worth as impressive as her game? Let’s find out. From dominating on the court to securing major deals off it, her rise in the financial world is just as explosive as her basketball career. Join me as we dive into how her endorsements and partnerships are shaping her financial future.
Let’s be real, Juju Watkins isn’t just another athlete—she’s a force. Her journey from high school phenom to college star has been nothing short of inspiring. So, how exactly has she built her financial empire? Let’s take a closer look.
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Table of Contents
Juju Watkins Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Judea Skies Watkins |
| Popular Name | JuJu Watkins |
| Birth Date | July 15, 2005 |
| Age | 19 (as of March 23, 2025) |
| Birthplace | Los Angeles, California, USA |
| Nationality | American |
| Ethnicity | African-American |
| Education | Windward School, Sierra Canyon School, University of Southern California (USC) |
| Marital Status | Unmarried |
| Spouse | N/A |
| Children | N/A |
| Dating | N/A |
| Siblings | N/A |
| Parents | Robert Neal-Watkins, Sari Watkins |
| Height (meters) | 1.88 |
| Net Worth | Not publicly disclosed |
| Source of Wealth | NIL deals, brand endorsements, investments |
What is the Net Worth of Juju Watkins in 2025?
While Juju Watkins hasn’t publicly disclosed her exact net worth, her financial profile is anything but ordinary. With high-profile deals from Nike, Gatorade, and State Farm, she’s become one of the highest-earning female college athletes in 2025. ESPN and Forbes have both highlighted her growing influence, with some estimates placing her NIL value among the top in the sport.
What sets Juju apart isn’t just her talent on the court but the breadth of her partnerships. She’s not just signing deals with sportswear companies; she’s collaborating with tech, finance, and wellness brands, too. Her financial trajectory puts her in the same league as the biggest names dominating the endorsement scene today.
And let’s not forget her peers in the industry. Some notable figures associated with her journey include:
- Caitlin Clark
- Paige Bueckers
- Bronny James
- Haley Jones
- D.J. Wagner
- Lisa Leslie
- Cheryl Miller
- Elena Delle Donne
- Tina Hutchinson
- Arike Ogunbowale
These athletes are shaping the modern financial landscape, and Juju is right there with them, leading the charge.
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Juju Watkins Wealth, Salary, and Financial Overview
How She Earns: A Full Breakdown of Her Income Sources
Juju Watkins earns primarily from NIL (Name, Image, Likeness) deals, representing a new era in college athlete compensation. Her early partnership with Klutch Sports Group, making her their first female athlete, set the stage for a career focused on both sports and financial independence.
Her multi-year contract with Nike, one of the largest in women’s basketball, has solidified her income base. This deal was later expanded, affirming her market power. Beyond Nike, she has partnerships with AT&T, Gatorade, State Farm, Celsius, Dove, and NerdWallet, creating a diverse financial stream.
Each brand partnership brings unique value. Gatorade solidifies her image as a sports icon, while NerdWallet links her to financial literacy—a smart move that aligns with her growing role as a business figure. In simple terms, she earns from sponsorships, has NIL deals with Nike, and has been awarded Best NIL Athlete, all while leading on the court with USC.
How Her Endorsement Portfolio Keeps Growing
Juju’s brand power extends far beyond her performance on the court. She was signing deals even in high school, such as her initial Nike NIL deal in 2022, which quickly elevated her visibility. In 2024, that deal was expanded into a multi-year agreement, making headlines and solidifying her long-term brand value.
Her endorsement portfolio now includes more than ten major brands. This level of saturation in multiple sectors—from fashion to finance—shows that companies see her as more than just
