When you think of Liver King, what comes to mind? For many, it's his raw meat diet, his massive online presence, and his controversial lifestyle. But behind the headlines lies a thriving business empire. Brian Johnson, better known as Liver King, has built a brand that extends far beyond social media. From selling supplements to offering fitness coaching, this fitness mogul has carved out a multi-million-dollar niche in the health and wellness industry. In this article, we'll dive deep into Liver King's net worth, wealth, and the strategies that have fueled his success.
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Liver King Quick Facts
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| FACT | DETAIL |
|---|---|
| Real Name | Brian Johnson |
| Popular Name | Liver King |
| Birth Date | 1976 or 1977 |
| Age | 47–48 (as of 03/13/2025) |
| Birthplace | Ceiba, Puerto Rico |
| Nationality | American |
| Ethnicity | N/A |
| Education | Studied biochemistry at Texas Tech University |
| Marital Status | Married |
| Spouse | Barbara Johnson |
| Children | Two sons |
| Dating | N/A |
| Siblings | One brother |
| Parents | Philip D. Johnson (deceased) |
| Height | N/A |
| Net Worth | $10 million |
| Source of Wealth | Social media, supplement business, coaching, endorsements |
Liver King's Net Worth in 2025
As of 2025, Liver King's net worth is estimated at an impressive $10 million. This figure is a testament to his ability to turn his unique lifestyle into a lucrative business model. His wealth is built on a foundation of diverse revenue streams, including his wildly successful supplement company, Ancestral Supplements, his co-owned brand Heart & Soil, and earnings from social media platforms like TikTok and YouTube. These platforms have allowed him to reach millions of followers who are eager to learn about his ancestral lifestyle and raw meat diet.
Compared to other fitness influencers, Liver King's wealth is nothing to scoff at, though it doesn't quite match the astronomical figures of the biggest names in the industry. Still, his ability to carve out a niche market and appeal to a specific audience has proven to be a winning formula. From his supplement sales to his coaching programs, Liver King has shown that there's money to be made in the health and wellness space, even with unconventional methods.
Liver King's Wealth and Financial Overview
How Does He Make Money?
At the heart of Liver King's financial empire is his ability to monetize his lifestyle. His primary source of income comes from selling supplements through his company, Ancestral Supplements. This brand offers grass-fed beef organ supplements that align perfectly with his ancestral diet philosophy. By catering to health-conscious consumers, Liver King has tapped into a growing market of individuals looking for natural, high-protein alternatives to traditional supplements.
In addition to supplements, Liver King leverages his massive social media following to generate revenue. With millions of followers on TikTok and YouTube, he earns significant income from sponsorships, brand collaborations, and ad revenue. His coaching programs and wellness services further diversify his income streams, offering customized health plans to those eager to adopt his extreme lifestyle.
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His Business Ventures and Investments
Liver King isn't just a fitness influencer; he's a savvy businessman with a knack for identifying lucrative opportunities. His biggest success story is undoubtedly Ancestral Supplements, which markets organ-based nutritional products to a growing audience of health enthusiasts. His second company, Heart & Soil, follows a similar model, focusing on nutrient-dense supplements made from animal organs.
Beyond supplements, Liver King has invested in regenerative agriculture and sustainable farming, aligning with his belief in ancestral eating. By supporting these practices, he not only promotes his lifestyle but also positions himself as a leader in the movement toward more sustainable food systems.
His businesses thrive in the booming health and fitness industry, where demand for natural and high-protein diets continues to rise. By staying ahead of trends and offering innovative products, Liver King has built a brand that resonates with consumers looking for a holistic approach to health.
Salary and Earnings Breakdown
While Liver King
