
Hey there, sports fans! Let’s talk about one of the most legendary names in basketball: Geno Auriemma. How much does this powerhouse coach rake in, and what exactly makes him such a financial juggernaut? Buckle up, because we're diving deep into his world of championships, contracts, and clever business moves.
Geno’s career has been nothing short of extraordinary, spanning decades of dominance in women’s basketball. With a salary that would make most of us jealous and multiple streams of income, his financial success is as impressive as his coaching record. So, let’s break it all down and uncover just how much Geno Auriemma has built over the years.
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Geno Auriemma Quick Facts
FACT | DETAIL |
---|---|
Real Name | Luigi “Geno” Auriemma |
Popular Name | Geno Auriemma |
Birth Date | March 23, 1954 |
Age (as of 03/25/2025) | 71 years old |
Birthplace | Montella, Italy |
Nationality | American (Naturalized in 1994) |
Ethnicity | Italian |
Education | West Chester University |
Marital Status | Married |
Spouse | Kathy Auriemma |
Children | Alysa, Jenna, Michael |
Dating | N/A |
Siblings | Anna Auriemma, Ferruccio Auriemma |
Parents | Donato Auriemma, Marciella Auriemma |
Height | 1.85 meters |
Net Worth | $18 million |
Source of Wealth | Coaching, Media, Business Ventures |
What is the Net Worth Of Geno Auriemma in 2025?
As of 2025, Geno Auriemma’s net worth is estimated to be around $18 million. This impressive figure comes primarily from his role as the head coach of the UConn Huskies women’s basketball team, where he has led the team to an astonishing 11 NCAA Championships over the years.
When you compare Geno to other top-tier NCAA coaches, his financial success is nothing short of remarkable. His annual salary alone is a staggering $2.4 million, and that’s just the tip of the iceberg. Beyond his coaching duties, Auriemma has secured lucrative endorsement deals and media opportunities that have further padded his bank account.
Other names you might want to compare him to include:
- Jim Calhoun
- Pat Summitt
- Diana Taurasi
- Kevin Ollie
- Sue Bird
- Rebecca Lobo
- Swin Cash
- Chris Dailey
- Red Holzman
- Jamie Dixon
When you look at the highest-paid figures in sports, Auriemma holds his own, proving that he’s not just a basketball legend but also a financial powerhouse.
Geno Auriemma Wealth, Salary, and Financial Overview
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How Much Does He Earn as a Coach?
Geno Auriemma’s coaching salary is among the highest in women’s college basketball. Back in May 2021, he inked a five-year, $15 million contract with UConn. Here’s a breakdown of his earnings:
- $600,000 base salary per year
- $2–2.5 million annually from media deals, speaking engagements, and consulting
- Performance-based bonuses tied to NCAA Tournament success
What Are His Sources of Income?
While his coaching salary is a major part of his financial success, Auriemma has diversified his income streams in clever ways. Here’s a look at how he’s built his empire:
- Coaching Salary: UConn pays him handsomely, making him one of the highest-paid NCAA coaches.
- USA Basketball: He earned extra income as the head coach for Team USA (2009-2016), leading them to Olympic gold in 2012 and 2016.
- Media Appearances: Auriemma works as an analyst for ESPN and ESPN2, covering WNBA games.
- Business Ventures: He owns a line of Italian wine and sauces and operates two restaurants in Manchester, Connecticut.
- Endorsements & Speaking Engagements: Regular appearances at corporate and sports events keep his income flowing.
How Has He Built His Financial Success?
Auriemma’s financial success is a combination of consistent championship wins, media roles, and smart business decisions. Here’s how he’s done it:
- Long-term Coaching Career: Over four decades of leadership at UConn.
- Financially Smart Contract Negotiations: Maximizing bonuses and benefits.
- Business Expansion: Diversifying into the restaurant and food industries.
What Role Do Championships and Achievements Play in His Earnings?


